On the Rise is a local bakery in Roanoke that is well known for their breads, sandwiches, and desserts. They are owned by the same couple that owns the Wildflour Café at Towers and many of the baked goods can be ordered at either restaurant. Also, many other restaurants in the area feature bread from On the Rise, including the sandwich buns that are used at Allsports Café on the Market. You can even purchase their loaves of bread at the Roanoke Natural Foods Co Op. Quite the operation for a little restaurant tucked away in the heart of the City Market.
The prices at On the Rise are reasonable (sandwiches are around $7 and come with a side) and the service is always very good. They seem to have a number of regulars and the staff does a nice job of striking up conversations and making the customers feel important. And as long as they keep dipping cookies in chocolate, I’ll have no problem becoming a regular.
On the Rise Bread Company
303 Market Street SE, Roanoke, VA 24011