The concept or Frogurt is simple and genius - pick what you want, build it yourself, and pay for as much as you want. If you want a giant tub of five different flavors of yogurt loaded with every sort of topping possible, help yourself. If you want to just a little bit of yogurt to cool off as you walk around, no problem. Because the price is based on weight, Frogurt gives you the chance to customize your order exactly the way you want it.
We have been multiple times and tried many of the flavors, and I like most of them. It all depends on your tastes, but I'd recommend the Snickerdoodle, New Orleans Praline, Strawberry, & Birthday Cake flavors. For my favorite, the Vanilla Silk. I've only had it once because they always seem to have different types of vanilla, but this one was amazing. Incredibly smooth and creamy without being too sweet. A cup of the vanilla silk topped with some fresh fruit = perfect.
I think the value of Frogurt is great. You get what you pay for. If you think it's too expensive, then you probably got too much. Be smart about the toppings you want and considering how much they weigh. My total is usually around $3, and I think it's plenty of yogurt for that price. I just laugh at the amateurs when I see them shocked at their heaping bowl that cost them $9.
Frogurt appears to have the downtown area covered for Roanoke and I've heard rumors about other frozen yogurt shops opening in different parts of the city, which is exciting. I was worried when they first opened and weren't busy at all, but the word is out about this downtown yogurt shop. A big thanks to Frogurt for blazing the trail and for bringing the frozen yogurt trend to the valley.
118 Campbell Avenue SE, Roanoke, VA 24011