When we walked in the little shop, I think we got lucky with there being almost no line. By the time we left, the line was wrapped around the inside of the shop and nearly coming out the door. The décor seems to coincide with the “Plant” part of the name, as it has an industrial look – very different from the bakery/coffee shop vibe you get from most places serving doughnuts.
For a Sunday afternoon, the selection was good but you could tell it wasn’t their full assortment of flavors. I’m guessing this is the type of business that is so successful they run out of most things on most days no matter how much they make. I wanted to get a good variety of doughnuts to really sample the flavors, so I decided to try the Vanilla Yeast Doughnut, Salted Peanut Cake Doughnut, and Peanut & Blackberry Jam Filled Doughnut. It was about $7.00 for my three doughnuts, which is equivalent to most specialty doughnut places I’ve been to.
In all, our experience at Doughnut Plant was rather disappointing. I know I’m spoiled by living in a town that was home to Blue Collar Joe’s, which was considered one of the best doughnut shops in the country, but I figured Doughnut Plant would be on par with them. I’d say Doughnut Plant was a step down and I don’t think I’d go out of my way to visit again, which is what we did the first time.
379 Grand Street, New York, NY 10002